Clorox turning green

Yes, Clorox are going green. They are creating "eco-friendly product lines". There was a little rumor that Clorox's bleach negatively affect the sewer systems. Though that's not the case. Personally, I have noticed they had a product line already in grocery stores, Green Works. Maybe you have seen them? Green Works are household cleaning solutions that contain 99 percent natural and 1 percent preservatives and fragrances. This would definitely help to live green and to help the environment (instead of using synthetic ingredients). Though it would be expensive yet for economic growth, it would be profitable. The article states "Clorox research recently found that 53 percent of consumers planned to buy more eco-friendly products this year and that 47 percent were willing to pay 20 percent to 25 percent premiums for them."

Source:
"Can Burt’s Bees Turn Clorox Green?"
http://www.nytimes.com/2008/01/06/business/06bees.html?_r=1&scp=20&sq=eco&st=nyt&oref=slogin