Green fashion

Buying green fashion may be easy. But "More than half of the 2,007 respondents in a shopper survey in September by BBMG, a branding agency, said they were looking for certification seals on green claims to feel confident about their purchases.
'It is no longer O.K. to slap a green label on something and think that is acceptable to consumers,' said Raphael Bemporad, a partner in the agency. 'If you just put an eco-friendly phrase on something, you are risking a backlash from more savvy consumers.'"We have the option to buy organic cotton, soy-based, or bamboo clothes.

Though, despite the expensive prices, "green clothes" have environmental costs. Fabrics are chemically treated which means that it causes more pollution. Natural fibers are less durable and wear out faster which means more needs to be replace and in turn, more pollution. An alternative to get the "green" fashion can be made from scraps of unused leftover clothes or from old clothes. This article proposed that the greenest clothes are the ones we already own...though from that, it may stop economic growth for clothing industries...




http://www.nytimes.com/2007/12/13/fashion/13green.html?pagewanted=2&sq=eco-friendly&st=nyt&scp=7